EARN MORE. DO LESS. FEEL CONFIDENT.
Business coaching for freelance creatives who want to thrive, not just survive.
You are great at what you do, but somewhere between your creative excellence and actually running a sustainable business, things get fuzzy. You feel scattered, uncertain about pricing, overwhelmed by marketing, and isolated.
The gap between creative skill and business confidence is real. It costs you money, time, and energy. Our mastermind and business coaching for freelance creatives closes that gap.
“Working with Aura as my coach, I was able to achieve my dream of moving closer to the mountains a full year sooner than I had thought! I was also able to streamline my marketing, and expand my offers. I’m making more money and living my dream lifestyle.”
Running a freelance creative business
doesn’t have to be this hard.
Scattered and Overwhelmed
You are doing all the creative work, all the client management, all the marketing, and all the admin. You are exhausted from wearing all the hats and you do not know how to do it any other way.
Uncertain About Pricing
You are struggling to understand your value and feel confident in your pricing. You want to raise your rates but you are afraid to lose clients. You’re not really sure if your business is actually profitable.
Isolated and Second-guessing
You have no real feedback, nowhere to practice your pitch, and no one to commiserate or brainstorm with. You have too many ideas, shoulds, and have to’s and don’t know where or how to focus.
These problems are solvable. But not alone.
And not with the same generic business advice you are getting spammed with on instagram.
Business support for creatives who want to make a living and have a life.
Business Accelerator Mastermind
Three times per month, a small group of freelance creatives show up to work through real business challenges together. You bring what is on your mind. We work through it. Together.
You get peer accountability, direct access to business coaching, and the simple relief of being in a room with people who get it.
Many members say the community itself changes everything. The isolation disappears. You realize you are not crazy. Something shifts when you are not alone in it. Open enrollment. Start any time.
Private Business Coaching
One-on-one business coaching support for the specific decisions and directions you need to move through as a freelance creative.
You bring the real life challenges, questions, and opportunities. We work through it together. You leave with clarity and specific actions to get you closer to your goals.
Resources & Mini-Courses
Pre-recorded video trainings, podcast episodes, and blog posts on mindset, time management, and pricing. The mini-courses are affordable and focused on one thing at a time. Watch at your own pace.
“I actually know what to post on social media. I know what to say when someone asks me what I do. I have so much more confidence and am getting consistent inquiries (and bookings!) from clients I love. Thank you!”
We know creative freelancers.
Business coaching for creatives is not the same as traditional business coaching. And it is certainly not part of whatever you did to learn and master your creative skills.
Business of Creativity does not offer generic coaching for all entrepreneurs. We specialize in helping freelance creative service providers build profitable businesses.
Most of the struggle is not because you lack talent or effort. It is because you lack clarity, direction, and the right people around you.
Founded and lead by Aura McKay, our coaching, community, and mini-courses are specifically designed for creative, multi-passionate, and skilled freelancers to master the business of creativity.
“I am more confident in powerfully saying no to jobs that are not high in financial return or a fit with my creative and business goals.”
We believe:
- You absolutely can be wildly successful as a creative freelancer – even in today’s economy.
- Your success lies in having the business training, resources, mindset, and structure that works for you, your passions, and your brain.
- Your actions are what produce results, knowledge is only potential power.
- You can take more consistent, meaningful actions when you have clarity and support.
- You can go further, faster, and serve more people when you are in a community. We are better together.