Find Your Pricing Sweet Spot
The Complete Guide & Quick Calculator For Freelancers
Discover the magical pricing number that supports your lifestyle, reflects your value, and helps you land more gigs with your ideal clients
Get Your Free Pricing Guide + Calculator
Stop second-guessing every proposal. Get the complete framework that balances profitability, value, and market positioning.
Eliminate Uncertainty
Stop second-guessing every proposal and start consistently pricing for profit with proven frameworks.
Boost Your Profit
Learn to price for maximum profitability without leaving money on the table or losing clients.
Attract Ideal Clients
Use your prices to position your services to attract clients who value your expertise and pay what you're worth.
Hi! I'm Aura McKay
I am a seasoned business coach with over two decades of experience navigating the creative industry. From my roots as an international award-winning photographer, I know firsthand how challenging it can be to price creative services in a gig economy.
I bring a unique, holistic perspective to pricing and business strategy and am dedicated to empowering creative freelancers to build profitable, sustainable businesses by confidently valuing their work and expertise.
With my background in Accounting and Marketing Communications, I've helped hundreds of creatives earn more, stress less, and grow their businesses with confidence. And for many, it started with pricing clarity and confidence!
I hope this guide helps you take a meaningful step forward in your creative business.
