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Hi! I'm Aura McKay
I am the Founder of Business of Creativity and for over 20 years, I was a successful creative freelancer making a living and having a life doing work I loved.
During my career as an international award winning photographer, I discovered how little support creative entrepreneurs get on business and marketing. We get all kinds of great training on our creative skills but not so much on getting clients we love and work that inspires us.
So, using my background in Financial Management, Marketing Communications, and Curriculum Development for various institutes, I designed and built the Business of Creativity.
I believe that creatives need an alternative to old school, 20th century business theories that don't actually work for for multi-passionate people in a gig economy.
I believe that it takes more than information to achieve great results.