Framework for Freedom

Design your creative business to have
the finances, fulfilment, and freedom you want.


Live Online Training, Resources, and Support.

Framework For Freedom

Attract clients you love, feel confident that you are doing the right things in the right order, and have a clear plan to succeed at your creative business.  

Design your Dreams

  • Your dream life
  • Your dream business

Do a Reality Check

  • Your current business
  • What’s stopping you
  • Mastering your mindset

Bridge the Gap

  • Strategies for more money
  • Strategies for more time
  • Strategies for more fulfillment

Make a D.A.M.N. plan

  • Dreams
  • Actions
  • Mindset
  • Network
  • What’s next…

You’re already great at what you do, it’s time to be great at business too.

If you’re a photographer, videographer, designer, copywriter, or other service based creative running your own business and you:

  • have been a freelancer or solo-preneur for more than one year
  • earn 50% or more of your income from your creative business
  • already have clients but not necessarily the kind or amount of them you want
  • want to build a long-term, sustainable business and are tired of winging it
  • want to make more money, in less time, with more creative freedom and fulfillment

Then you have come to the right place.

“My favourite part was the structure, tools, and worksheets….these really helped me organize the chaos and get a big picture view of my business. I now have clarity and focus.”

Cyril Wong

Net Butlers Inc

Being a creative entrepreneur isn’t for everybody.

And neither are our programs. Mastering the business of creativity takes something and you need to be ready.

The Framework for Freedom live online business program is not for you if you…

  • are just starting out as a freelancer or solo-preneur
  • want a quick fix, magic formula, or someone to design your business for you
  • want all your clients to just come to you by referral without having to do any marketing
  • think that mindset doesn’t have anything to do with your success
  • already have a clear focus and direction for your business and a plan to achieve it

We probably still have resources to help you, it’s worth asking.

“The flexibility of the framework helps me feel like I am better set up for success versus feeling like I am trapped, or forced to do a specific thing, in order for it to be considered a success.”

Vanessa Fukiyama

Fortune Hill Photography

Framework For Freedom

Focus your passions, design a framework to attract clients you love and feel confident that you are doing the right things in the right order.  

Framework for Freedom

90 Day LIVE Online Program

Starts November 11, 2020


  • 13 weeks of live training and weekly q & a
  • Live online training led by experts covering business, marketing, and strategy topics to support your journey 10 x 90-minutes
  • Weekly live online Q&A sessions 12 x 30-minutes.
  • Two Private 1:1 support sessions (week 6 and week 11) to help you break through stumbling blocks and gain greater clarity.
  • FREE registration to our LIVE 2 1/2 Day workshop in Vancouver BC 
  • Access to all recorded training and Q&A sessions through your membership login.
  • Membership in our Slack community where you can interact on your cohort’s private channel and open discussion channels with the wider community.
  • Lifetime membership in our Facebook community where you can interact with other members and share ideas

Covid compassion pricing for 2020


Regular tuition fees


Our programs are not like other online programs. We do things differently. (read more...)

Our programs are not:

  • Pre-recorded, same old same old ‘online courses’ that talk at you without really helping (all of our training is done LIVE and is interactive)
  • Quick fixes or magic formulas (success takes time and effort – if it was easy you would already be doing it)
  • Done for you solutions while you sit back and coast (this is YOUR business, YOUR life, you are the key to creating want you want)
  • One and done training that abandons you before you implement (taking action takes something, usually it takes structure and support)

We promise that our programs are:

  • Always live (whether online or in person) so we can really connect and serve you while you learn
  • Recorded so you can go review as much and whenever you want to
  • Multi-layered with group AND one on one on-going support while you apply the stratgies and lessons in your business
  • Based on real world experience PLUS traditional business trainings and modalities
  • Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
  • Comprehensive with resources, workbooks, and lifetime access to a Facebook Group and Slack community for additional support

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.

Love learning in a live in-person workshop? Your program fee includes FREE registration for:

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.

And it starts with a framework to focus your time, energy, assets, and passions to attract the clients you love and create the lifestyle you want.

The Framework for Freedom workshop is led by Aura McKay, our founder, the creator of The D.A.M.N. Plan, and international award winning photographer. Aura has almost 2 decades of experience as a successful creative entrepreneur and as a business and creative skills instructor at various institutes. While she does have a background and education in financial management and marketing communications, it is her years of personal development and studying of transformational modalities that help make this so much more than sitting in a chair listening to someone talk.

Aura brings mindset to the conversation of business to truly support freelancers and solo-preneurs with one of the biggest and most important blocks to success – themselves.

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