Master your marketing. Close more sales.
Freelancer Business Incubator membership with Aura McKay
The Freelancer Business Incubator program is for you…
If you are a photographer, graphic designer, or other freelance creative and you:
- have tried the ‘spray and pray’ marketing method and feel overwhelmed, frustrated, and disappointed
- stumble over what to post, blog about, or write in your marketing
- want to feel confident when talking about your value
- are tired of the rollercoaster of the gig economy and want consistent sales
- have taken the free webinars and know that you need real training
- know the value of consistency and want accountability and support
Running a freelance business can be tough. It doesn’t have to be.
“I actually know what to post on social media. I know what to say when someone asks me what I do. I have so much more confidence and am getting consistent inquiries (and bookings!) from clients I love. Thank you!”
Feel Confident In Your Marketing Message
Know exactly what to say in your social media post captions, DM’s, and your emails to create meaningful connections and compelling sales offers.
Discover the words and tone that align with your brand and your ideal clients and how to confidently talk about the value you bring.
Map Your Pathway To Predictable Profit
Clients go through a Buyers Journey with distinct stages of getting to know, like, and trust you before they make a decision to hire you.
Simplify your marketing and meet them where they are at. Move your ideal clients along your pathway to profit smoothly and predictably.
Be Consistent & Effective In Your Actions
Relationship marketing is one of the strongest and most effective marketing strategies in todays marketplace for closing sales.
Accountability and community support will help you take consistent actions to create meaningful relationships and avoid the highs and lows of the gig economy.
Included In Your First Month Of Freelancer Business Incubator
A private 1:1 onboarding session with Aura McKay and a full video library of pricing, marketing, and sales training videos and practice exercises to make sure you are set up for success.
1:1 Onboarding Session
Private 60 Minute Session
- How to make the most of your membership
- Clear marketing and sales goals for you and your business
- Identify areas for biggest growth
Pre-recorded Training Modules
- Price for Profit Calculator (aka Magic Spreadsheet)
- Pricing, Revenue, and Sales Strategies
- Price as a Positioning / Marketing Tool
- Your Aligned Offer
Pre-recorded Training Modules
- How Marketing Works
- Your Buyers Journey
- Your Core Message
- Your Brand Voice
- 30 Day Marketing Calendar
- Your Client Journey
Pre-recorded Training Modules
- Sales Journey Overview
- Your Pathway To Profit
- D.R.E.A.M. Sales Call Framework
- Objection Handling
- Proposal Template
- Compelling Offer Layout
Freelancer Business Incubator is not for you if…
- are desperate for immediate cash flow instead of long-term, sustainable results
- expect to get things right the first time instead of through consistent practice
- haven’t had any training or experience in marketing and selling your creative services
- are a true solopreneur and like to operate without feedback, support, or community
At Business of Creativity our Freelancer Business Incubator is a little different:
Our programs and trainings are:
- Hybrids of valuable trainings, community support, and private coaching to help give you the best chance of actually getting results
- Also always recorded so you can go review as much and whenever you want to
- Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
- Comprehensive with resources, workbooks, and access to the Slack community for additional support and connection
And there are things we Don’t or Won’t do.
- Same old same old ‘online courses’ that talk at you without really helping you make lasting, meaningful changes
- Quick fixes or magic formulas (success takes time and effort – if it was easy you would already be doing it)
- Done for you solutions while you sit back and coast (this is YOUR business, YOUR life, you are the key to creating want you want)
- One and done training that abandons you before you implement (taking action takes something, usually it takes structure and support)
Hi! I’m Aura McKay.
As a freelance photographer and creative entrepreneur for more than 20 years, I know how challenging it can be to stay motivated to take action, feel confident in your marketing, and close sales consistently.
Getting the training, resources, and most importantly, the support you need for where you are in your journey is critical to being successful.
And…in my experience of training and coaching hundreds of freelance creatives, it works best when there is alignment.
My commitment is to only work with clients who are a match. When we are aligned in our communication styles and values. And when what you need is exactly what I provide.
So book your Alignment Call with me today, let’s talk about your freelance creative business and your goals.
Let’s discover if this is the right program to help you simplify your marketing, close more sales, and earn more money.
Your freelance business success is more important to us than your credit card.
We are committed to meeting you where you are in your creative journey.
We won’t let you pay for something that isn’t what you need or suffer through a program that is too basic or too advanced for you to actually use in your business.
Our Alignment Call process helps us both know that you are ready for this level of work. And to better match you with the training, resources, and support you actually need right now.
BOOK YOUR ALIGNMENT CALL TODAY
“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”