Marketing training to consistently attract clients you love with confidence. 

GROW
YOUR CREATIVE BUSINESS

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Are you confident with your creativity but struggling with your marketing?

If you are a photographer, videographer, designer, writer, or other service based creative freelancer and…

 

  •  you have tried the ‘spray and pray’ marketing method and feel overwhelmed, frustrated, and disappointed 
  •  you stumble over your words or don’t know what to post, blog about, or write
  •  you want to feel confident when talking about your value and your prices
  •  you need new marketing strategies to navigate this new economy
  •  you’ve taken the free webinars and know you need real training and personalized support 
Creative Freelancer Photographer Male

Then GROW YOUR CREATIVE BUSINESS is the right program for you. 

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You’ve been working hard. You are getting (some) clients.
And…you know that marketing could be easier and more predictable.

It can be tough to market creative services. You are essentially trying to sell something invisible – a promise to create solutions that don’t currently exist. Selling a promise takes building trust and credibility with your clients BEFORE you try to sell to them.

So, how do you do that?

What can you say in your social media posts to build that trust? How can you write an email that actually get’s opened and read? What can you do to stop wasting your time with ‘tire kickers’ and ‘price shoppers’?

Where do you even start with choosing which of the many platforms, tools, apps, etc you are going to use to try to get your compelling marketing messages out there, in front of the right clients, when they are ready to buy?

It is no wonder you are feeling overwhelmed and exhausted.

Good news! You don’t have to stay stuck, frustrated, and struggling for captions or content in your marketing anymore.

 

The Grow Your Creative Business program gives you the training, resources, and support you need to:

Get Clarity On Your Message 

Stop struggling with what to post on social media, fumbling over networking introductions, and wondering why your website isn’t helping you get work. Start feeling confident in talking about what you do and the value you bring. 

Consistently Attract Clients You Love

Know your clients, map out how they find and hire you, create a marketing strategy to increase your inquiries, and stop wondering where your next client is going to come from.  Create a compelling offer or proposal page that converts. 

Keep It Simple & Be Consistent

Learn which marketing tools and activities make the biggest difference in your business. Simplify your focus, set clear outcomes, and create an action plan to consistently attract clients you love and work that inspires you.

 

“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”

Martina Voss

Upholstery Couture

Grow Your Creative Business

Stage 3 of Business Mastery
Includes the following live online courses, group coaching, private support, and online community.

3 Month, Live-Delivered Program with Master Instructor, Aura McKay.
Runs on Wednesdays from 9am to 10:30am (pst) starting March 10th, 2021
 
Weekly Live Group Coaching and Q & A Sessions on Mondays from 9am (pst)

Grow Your Creative Business Thumbnail Marketing Training for Creative freelancers

Marketing Confidence Training

8 weeks
Know what to say to connect with your ideal clients at each stage of the Buyers’ Journey by aligning your marketing message with the value you deliver.

  • Develop your marketing message
  • Know your Brand Voice & Value
  • Choose the marketing tools that work for your business
  • Create a compelling offer (landing page or proposal)

Value of this course is: $697

Grow Your Creative Business Thumbnail Marketing Mastermind for Creative freelancers

Marketing Accelerator Group Coaching

4 weeks
The Marketing Training is intensive, with a lot of new information and tools. Accelerate your results with group coaching and co-working time to implement your ideas. 

  • Develop a marketing strategy
  • Take a deeper dive into social media tactics and tools
  • Test your marketing message & calls to action 
  • Create a 30 day content calendar that you will actually follow

Value of this course is: $397

Private One to One Support and coaching for creative freelancers and solopreneurs

Private One To One Support

3 Sessions @ 1 per/mnth
Personalized feedback and support from Aura McKay.
The group training and coaching is great for general learning, use your private support sessions to customize your learning.

  • Feedback on your landing page copy & layout
  • Help crafting your core marketing message
  •  Validate your Buyers’ Journey and marketing message 

Value of Private Support is: $750

Grow Your Creative Business Community of support for creative freelancers and solopreneurs

Online Community  Support

3 Month Membership
The Business of Creativity Slack Community is better than Facebook or other social media platforms because it is completely private AND ideas and resources can be freely shared. 

  • Connection with other creatives on the business mastery journey
  • Access to finding accountability buddies
  • Unlimited communication with your instructor 

Value of Community Support is: $291

 All Courses, Private Support, Community Membership
Total Value:

$2,141

Grow Program Saves You $491

3 x $550

Cash Flow Option
Three payments / 12 weeks / Cdn $

Save an additional $153

$1,497

Pay in Full
Cdn $/12 week Program

“Finally started streamlining my marketing and positioning myself as a professional versus simply work for hire. Now I have better clients and projects that I love.”

Jodi Toews

Graphic Designer

Grow Your Creative Business is NOT for you if you…

  • are still trying to figure out and focus your ideas and passions
  • need immediate cash flow instead of long-term, sustainable results
  • expect to get things right the first time instead of through consistent practice and revisions
  • are too busy to work ON your business for 3 to 6 hours a week
Creative Freelancer struggling with business

We can still help, it’s worth talking with us.

“Even before the course was finished, I’d already learned enough to create a compelling offer for studio headshots. I was fully booked out for the project in under 2 weeks! And I did it while staying aligned with my values.”

Maxine Bulloch

Maxine Bulloch Photography

At Business of Creativity we do online programs a little differently:

We promise that our programs are:

  •  Always live so we can really connect and serve you while you learn
  •  Recorded so you can go review as much and whenever you want to
  •  Multi-layered with group AND one on one support while you apply the strategies and lessons in your business
  •  Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
  •  Comprehensive with resources, workbooks, and access to the Slack community for additional support and connection

And some things we just won’t do like:

  • Recycle pre-recorded, same-old-same-old ‘online courses’ that talk at you without really helping 
  • Take your money for a program that isn’t the right solution for your business or marketing challenges
  • Promise quick fixes or magic formulas (success takes time and effort – if it was easy, you would already be doing it)
  • Offer training only without the ongoing support to help you implement and see real results in your creative business. 

We’ve helped many creatives just like you, take one small action…
and another, and another…to design, build, grow, and master the business of creativity with confidence and ease.

No Risk Registration

Your success is more important to us than your credit card.  

We recognize that registering for this program is a big commitment to focus your time and energy on this program for the next 3 months. 

And we are committed to giving you the training, resources, and support you need at each stage of your journey to Creative Business Mastery. 

We won’t let you pay for something that isn’t what you need. Or make you suffer through a program that is too basic or too advanced for you to actually use in your business. 

Our No Risk Registration* process helps us both know that this program is a match for you and your creative business goals.

Once you submit your payment, you will receive an email with an invitation to speak to an advisor, share your business challenges and goals, and confirm that you are in the right program. Or if it is not the right solution for you, you will get a 100% full refund. 

*No Risk Registration only available on the Design, Build, Grow, and Master 3 Month Programs

CHOOSE PAYMENT OPTION

Click the registration buttons to choose the payment option that will work best for you and complete your check out.

BOOK INTAKE INTERVIEW

Check your email for a Welcome message and a link to book your intake interview. We will get to know you and your goals.

CONFIRM OR REFUND

By the end of our call, we will both know if this program is a good fit. If it isn’t, you will get a full refund. Promise.

Grow Program Saves You $491

3 x $550

Cash Flow Option
Three payments / 12 weeks / Cdn $

Save an additional $153

$1,497

Pay in Full
Cdn $/12 week Program

“I turned a really challenging situation into a win/learning experience by taking things less personally so that I’m able to make objective marketing decisions.”

Vanessa Fukuyama

Fortune Hill Photography

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action…and another, and another – to design, build, grow, and master the business of creativity with confidence and ease.

Each stage of business mastery requires different skills and areas of focus. Our programs are specifically designed to give you the knowledge you need and the support you want, so you can make real, lasting changes to your business.

We are committed to meeting you where you are at in your creative business journey and will never ‘over sell’. We even have a no-risk registration policy for any program over 8 weeks and our advisor is available to help you figure out the training that will best help you overcome your challenges and meet your business goals.  

We get it. We’ve been there. We know what it is like to be great at a creative skill but not so great at running your business. We understand that there is a LOT riding on your success. We are here to help you bridge that gap. 

You are already great at what you do. It’s time to be great at business too.