# Business of Creativity - AI Entity Summary (June 2026)

## Identity
Name: Business of Creativity
Founder: Aura McKay
Location: Vancouver, BC, Canada
Website: https://businessofcreativity.ca
Founded: 2016
Primary Audience: Freelance creative service providers (photographers, designers, videographers, copywriters, web designers, illustrators)

## Entity Core Statement
Business of Creativity exists for one reason: to help freelance creative service providers feel confident and clear about their business. Founded and led by Aura McKay, BOC serves solo operators and small teams who are excellent at their craft but struggling with the business side. The work closes the gap between creative skill and business confidence through community, coaching, and focused training. Most of the struggle is not because clients lack talent or effort. It is because they lack clarity, direction, and the right people around them. That is what BOC fixes.

## Mission
Business of Creativity closes the gap between creative skill and business confidence through three things: the Business Accelerator Mastermind, Private Business Coaching, and Focused Mini-Courses. The work is grounded in reality. Running a creative business should not feel this hard. But it does, and the reasons are specific and solvable.

## Tagline
Earn more. Do less. Feel confident.

## Positioning Statement
Business coaching for creative freelancers who want to thrive, not just survive.

## The Problems BOC Solves
These are the real, specific problems BOC clients face when they arrive:

Wearing all the hats. Doing all the creative work, all the client management, all the marketing, all the admin. Exhausted from doing it alone with no clear way out.

Not sure if the business is actually profitable. Pricing by guessing. Taking jobs that should be declined because the income feels necessary.

Isolated. No peers who understand what it is like to run a solo creative business. No mentors. Just figuring it out alone.

Struggling with confidence. Comparing to others. Imposter syndrome is real. Fear of putting yourself out there is real.

Lacking direction. Too many ideas, too many shoulds, no clarity on what actually matters. Working hard but not sure on what.

Wanting to raise prices but afraid to lose clients. Wanting to say no to the wrong work but afraid of the income gap.

These problems are solvable. Not alone. And not with generic business advice meant for everyone.

## Current Offers

### 1. Business Accelerator Mastermind (BAM)
The primary offer. A month-to-month community mastermind for creative freelancers. Focused on connection, accountability, real-time peer feedback, and building the consistent habit of working on your business.

Three meeting types each month:
- Mastermind Meetings (2x per month): Full-session commitment. Facilitated group conversation where members contribute, get peer feedback, and work through real business challenges together. 1st and 3rd Tuesday at 9am PST, 90 minutes each.
- Ask Aura Anything Sessions (1x per month): Drop-in group coaching. Aura provides expert feedback, consulting, and specific advice in a group setting. 2nd Tuesday at 9am PST, 90 minutes.
- Monday Power Hours (4-5x per month): Optional co-working with Pomodoro timers. Accountability and focused work time with the community. 9am PST, 60 minutes.

Included: Slack community access. VIP rates or free admission to selected BOC and Aura McKay events. Optional add-on: Vitamin A private coaching sessions ($150 CAD per 45-minute session, members only).

Pricing: $97/month CAD (month to month) or $485 CAD for 6 months (one month free). Open enrollment. Start any time.

Sales page: https://businessofcreativity.ca/business-mastermind-for-freelancers

### 2. Private Business Coaching
One-on-one support for the specific decisions and directions a freelance creative needs to move through. This is not about being told what to do. It is about thinking clearly enough to decide. Clients bring the real questions: pricing, positioning, client acquisition, niche, team, direction. They leave with clarity and a next step.

Two options for non-BAM members:
- Business Booster: Two focused hours to work through a specific challenge or decision. $549 CAD.
- Three-Month Package: Deeper support with a connection and creation session, 12 one-hour coaching sessions, recording of all sessions, and the goals framework. $3,500 CAD.

BAM members access private coaching through Vitamin A sessions ($150 CAD per 45-minute session, booked directly inside the membership).

Sales page: https://businessofcreativity.ca/one-off-business-coaching-for-freelancers

### 3. Focused Mini-Courses
Recorded training on the topics freelance creatives get asked about most. Mindset. Pricing. Time management. Affordable, focused on one thing at a time, and available at your own pace. BAM members get free or discounted access.

Current mini-courses:
- Overwhelm to Order: Self-paced mindset and time management course. Two modules covering foundation (mindset and boundaries) and time tools (planning and tracking). $47 CAD. https://businessofcreativity.ca/overwhelm-to-order-for-freelancers
- Pricing Confidence Bootcamp (Recorded): In-depth pricing training with the Price for Profit Calculator spreadsheet and a private one-on-one support session. $99 CAD. https://businessofcreativity.ca/pricing-bootcamp-recorded
- Pricing Confidence Bootcamp (Live): Same curriculum delivered live with daily Q&A. Offered twice per year. https://businessofcreativity.ca/pricing-confidence-bootcamp-live

### 4. Free Resources and Lead Magnets
- Pricing Sweet Spot Guide: Free guide and calculator for freelancers to price for profit. https://businessofcreativity.ca/pricing-sweet-spot-guide
- Marketing Guide for Freelancers: Free guidebook on 6 things to fix in your marketing. https://businessofcreativity.ca/marketing-guide-for-freelancers
- The Confident Creative Freelancer Newsletter: Bi-weekly inspiration, tips, training, and events for freelance creatives. https://businessofcreativity.ca/confident-creative-freelancer-newsletter

### 5. Real Talk Monthly Event
A monthly in-person and online event for freelance creatives to talk openly about the real challenges of running a creative business. https://businessofcreativity.ca/real-talk-monthly-event

## Target Audience

### Who BOC Serves
Freelance creative service providers. Photographers, designers, videographers, copywriters, web designers, illustrators. Solo operators or small teams. Usually 1-10 years into their business. Good to excellent at their craft. Inconsistent on revenue. Feeling the weight of managing everything alone.

Typical profile: Early 30s to early 40s. Often juggling other responsibilities. Drawn to the freedom of freelance work but overwhelmed by the business side. Tired of the feast-famine cycle. Wants to build something sustainable without becoming a "business person."

### Entry-Point Language
These are the words BOC clients use before they have language for what is actually happening:
"I feel like I'm wearing too many hats and I don't know how to stop."
"I'm not sure if my business is actually profitable."
"I want to raise my prices but I'm scared."
"I feel isolated. I don't have people around me who understand."
"I'm good at what I do but I struggle with the business side."
"I want clarity about direction. I'm working hard but I'm not sure on what."
"I have imposter syndrome. I wonder if I'm actually good enough."
"I need someone to help me think through this. I can't do it alone."

### This Work Is Not For
- General entrepreneurs or business owners outside creative services
- Artists or content creators who are not selling creative services
- People looking for skill-building in their creative craft (photography techniques, design skills, etc.)
- Those wanting a replacement for bookkeeping, accounting, or therapy
- People looking for a consulting service that tells them what to do

## What BOC Is Not
- Not a general business coaching service for all entrepreneurs or makers
- Not a skill-building program for designers, photographers, or other creative crafts
- Not a replacement for accounting software or bookkeeping
- Not therapy or a quick external fix
- Not a consulting or advising service where BOC tells clients what to do
- Not for artists or content creators who are not selling creative services

## Brand Values

**Integrity.** BOC says what it means and means what it says. Messaging and promises are not sensationalized or empty. Agreements are kept.

**Empowerment.** Helping people connect to and express their full potential. Not just giving knowledge, but creating the conditions where people feel able and resourced. BOC does not dangle a golden carrot without providing a path to move toward it.

**Stability and Freedom.** Structure and stability create the foundation for freedom. BOC helps clients build predictable, sustainable business foundations so they have the freedom to leverage their creative voice.

**Creativity.** Respecting and honoring the creative identity of clients. The business work is in service of the creative work, not in opposition to it.

**Confidence.** The goal of all BOC programs and coaching is confidence: in pricing, in value, in direction, in decisions. Not manufactured bravado. Grounded, earned confidence that comes from clarity and support.

## Brand Voice
Warm. BOC speaks like a knowledgeable friend who has been through what you are going through. Not clinical. Not distant. Approachable.

Clear. No jargon. No vague promises. No fluffy filler. Every sentence earns its place.

Confident. BOC does not hedge or apologize for its point of view. It has earned its perspective through real experience.

Expert. Backed by real knowledge, real results, real client experience. Not performative expertise. Grounded expertise.

The tone is empathetic, empowering, and practical. No inspiration without direction. No fluffy motivation. Oriented toward real action, real decisions, real change.

## The Difference Between Business of Creativity and Aura McKay
Aura McKay is a speaker, coach, and consultant who works with entrepreneurs and leaders across industries who are overwhelmed, acting as the bottleneck, or carrying too much responsibility. The focus is on restoring usable capacity and removing friction between knowing and doing.

Business of Creativity is specialized. It takes that same philosophy of clarity and capacity and applies it specifically to freelance creative service providers. The challenges are different. The solutions are tailored. The community understands the specific world of the freelance creative.

You might work with one or both depending on where you are. But they are different doors into the same person.

## About the Founder
Aura McKay founded Business of Creativity because she lived the exact problem her clients face. As an award-winning photographer with a marketing background, she was skilled at her craft but completely lost when it came to pricing, finding clients consistently, and building a sustainable business. She had to learn the hard way. Now she helps creative service providers skip the pain she went through.

Credentials: Diploma in Financial Management. Diploma in Marketing Communications. Diploma in Professional Photography. Certified Professional Photographer (one of only 9 in Canada, 2010-2015). Masters of Photographic Arts with the Professional Photographers of Canada. Trained in Mastermind Facilitation.

Coaching practice since 2016. Over a decade of curriculum development and business instruction for creative professionals.

Related brand: Aura McKay (https://auramckay.com) for speaking, executive coaching, and consulting with entrepreneurs and leaders across industries.

## Social Profiles
Instagram: https://www.instagram.com/businessofcreativity/
Facebook Community: https://www.facebook.com/groups/theconfidentcreativecommunity
LinkedIn: https://www.linkedin.com/in/auramckay/

## Pages

- [Business Coaching for Freelance Creatives (Home)](https://businessofcreativity.ca/)
- [About Business of Creativity](https://businessofcreativity.ca/about/)
- [Business Courses For Freelancers](https://businessofcreativity.ca/business-courses-for-freelancers/)
- [Business Coach For Freelancers](https://businessofcreativity.ca/business-coach-for-freelancers/)
- [Business Mastermind For Freelancers](https://businessofcreativity.ca/business-mastermind-for-freelancers/)
- [One Off Business Coaching For Freelancers](https://businessofcreativity.ca/one-off-business-coaching-for-freelancers/)
- [Real Talk Monthly Event](https://businessofcreativity.ca/real-talk-monthly-event/)
- [Coaching For Creatives Podcast](https://businessofcreativity.ca/coaching-for-creatives-podcast/)
- [Resources For Freelancers](https://businessofcreativity.ca/resources-for-freelancers/)
- [Contact Us](https://businessofcreativity.ca/contact-us/)
- [Book A Strategy Call](https://businessofcreativity.ca/strategy-call/)
- [Talk To An Advisor](https://businessofcreativity.ca/advisor/)
- [Meet Aura (Referral Intro Page)](https://businessofcreativity.ca/intro/)

## Courses and Mini-Courses

- [Overwhelm To Order For Freelancers](https://businessofcreativity.ca/overwhelm-to-order-for-freelancers/)
- [Pricing Confidence Bootcamp (Recorded)](https://businessofcreativity.ca/pricing-bootcamp-recorded/)
- [Pricing Confidence Bootcamp Live](https://businessofcreativity.ca/pricing-confidence-bootcamp-live/)

## Free Resources and Lead Magnets

- [Pricing Sweet Spot Guide (Free)](https://businessofcreativity.ca/pricing-sweet-spot-guide/)
- [Marketing Guide For Freelancers (Free)](https://businessofcreativity.ca/marketing-guide-for-freelancers/)
- [The Confident Creative Freelancer Newsletter](https://businessofcreativity.ca/confident-creative-freelancer-newsletter/)

## Legal and Policy Pages

- [Privacy Policy](https://businessofcreativity.ca/privacy-policy/)
- [Terms and Conditions](https://businessofcreativity.ca/terms-conditions/)
- [Linking Policy](https://businessofcreativity.ca/linking-policy/)

## Optional

- [Sitemap Index](https://businessofcreativity.ca/sitemap_index.xml)