For Freelance Creatives

8 Week, Live-Delivered Marketing Training with Master Instructor, Aura McKay 
New Dates Announced in 2022

Are you confident with your creative skills but struggling with your marketing?

If you are a photographer, videographer, designer, copywriter, or other service based  freelance creative or solopreneur and….


  •  you have tried the ‘spray and pray’ marketing method and feel overwhelmed, frustrated, and disappointed 
  •  you stumble over what to post, blog about, or write in your marketing
  •  you want to feel confident when talking about your value 
  •  you need new marketing strategies to navigate this new economy
  •  you’ve taken the free webinars and know you need real training 

Then you have come to the right place.


“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”

Martina Voss

Upholstery Couture

Develop Your Marketing Message 

Feel confident in your value and know exactly what to say to create meaningful connections and compelling sales offers. Discover the words and tone that align with your brand and your ideal clients.

  • Identify your Brand Voice & Brand Values to use in your marketing message
  • Design your core marketing message to highlight your value
  • Build a powerful and compelling offer and sales page

Map Your Predictable Pathway To Profit

Clients go through distinct stages of getting to know, like, and trust you before they make a decision to hire you. Great marketing moves your ideal clients along that pathway smoothly and predictably. 

  • Identify the platforms and tactics you will use in your marketing
  • Design each stage of your Buyers Journey (aka Sales Funnel)
  • Build a clear plan for a predictable pathway to profit 

Attract Clients & Work You Love

Not all clients will give you the same feeling of fulfilment or the same contribution to your bottom line. Maximize your investment of time and energy by focusing on the clients and project you love.  

  • Identify the kinds of clients you most want to attract (right now)
  • Design your offers to focus  on the value you provide them
  • Build your marketing to position yourself as the obvious choice

Marketing Bootcamp For Creatives

Live Online Training Dates To Be Announced in 2022

  •  Focus your marketing activities and stop wasting your time
  •  Have a clear message so you can feel confident in your networking
  •  Create consistency in working on your marketing instead of avoiding it

“Finally started streamlining my marketing and positioning myself as a professional versus simply work for hire = better clients and projects.”

Jodi Toews

Graphic Designer

Marketing Bootcamp For Creatives

8 Week Live Online Marketing Training Program

New Dates Announced in 2022

  • Weekly live online training sessions. Training session topics walk you through the foundational marketing skills you need to build powerful and compelling content and offers.
    Every Wednesday @ 9am to 10:30am (pdt) 8 sessions x 90 minutes.
  • Weekly live online Q&A sessions. Support you to be in action and actually apply the learning to your business.
    Every Monday @ 9am (pdt) for 7 weeks up to 45 minutes
  • Access to all recorded training sessions, recorded Q&A sessions, and additional tools and resources for 6 Months through your membership login to your student dashboard
  • Membership in our Slack community. Interact on your cohort’s private channel or access the full community in the open discussion channels. Slack is a messaging platform that allows us to maintain confidentiality while leverage the support of the wider Business of Creativity community. 


  • Private 1:1 support with Aura McKay to help you break through stumbling blocks and gain greater clarity on your specific marketing messaging and compelling offer. Value of $250

Scholarships Available


Pricing Adjusted for Covid Compassion
*regular price is $1,497 Cdn

Cash Flow Option


Price Adjusted for Covid Compassion
*2 payments, Cdn dollars

Have a question? Talk to an advisor

Marketing Bootcamp For Creatives is NOT for you if you…

  • are still trying to figure out and focus your ideas and passions
  • need immediate cash flow instead of long-term, sustainable results
  • expect to get things right the first time instead of through consistent practice and revisions
  • are too busy to work ON your business for 3 to 6 hours a week
  • already have all the tools and systems you need to help your business thrive

We can still help, it’s worth talking with us.


“I turned a really challenging situation into a win/learning experience by taking things less personally so that I’m able to make objective marketing decisions.”

Vanessa Fukuyama

Fortune Hill Photography

At Business of Creativity we do online programs a little differently:

Our programs are:

  •  Always live so we can really connect and serve you while you learn
  •  Recorded so you can go review as much and whenever you want to
  •  Multi-layered with group AND one on one support while you apply the strategies and lessons in your business
  •  Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
  •  Comprehensive with resources, workbooks, and access to the Slack community for additional support and connection

And there are things we Don’t or Won’t do.

  • Pre-recorded, same old same old ‘online courses’ that talk at you without really helping (all of our training is done LIVE and is interactive)
  • Quick fixes or magic formulas (success takes time and effort – if it was easy you would already be doing it)
  • Done for you solutions while you sit back and coast (this is YOUR business, YOUR life, you are the key to creating want you want)
  • One and done training that abandons you before you implement (taking action takes something, usually it takes structure and support)

We’ve helped many creatives just like you, take one small action…
and another and another…to design, build, and grow their businesses with confidence.

No Risk Registration

Your success is more important to us than your credit card.  

We are committed to meeting you where you are in your creative journey.

We won’t let you pay for something that isn’t what you need or suffer through a program that is too basic or too advanced for you to actually use in your business. 

Our no risk registration process helps us both know that you are ready for this level of work. And to better match you with the training, resources, and support you actually need right now.

How It Works


Click the registration buttons to choose the payment option that will work best for you and complete your check out.


Check your email for a Welcome message and a link to book your intake interview. We will get to know you and your goals.


By the end of our call, we will both know if this program is a good fit. If it isn’t, you will get a full refund. Promise.

Scholarships Available


Pricing Adjusted for Covid Compassion
*regular price is $1,497 Cdn

Cash Flow Option


Price Adjusted for Covid Compassion
*2 payments, Cdn dollars

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.

Once you have a framework to focus your time, energy, assets, and passions, you need to do the work to attract the clients you love and create the lifestyle you want.

The Marketing Confidence live online program is led by Aura McKay, our founder, the creator of The D.A.M.N. Plan, and international award winning photographer. Aura has almost 2 decades of experience as a successful creative entrepreneur and as a business and creative skills instructor at various institutes.

While she does have a background and education in financial management and marketing communications, it is her years of personal development and studying of transformational modalities that help make this so much more than sitting in a chair listening to someone talk.

Aura brings mindset to the conversation of business to truly support freelancers and solopreneurs with one of the biggest and most important blocks to success – themselves.