Marketing Confidence

For Creatives 

Attract clients you love and work that inspires you with confidence and ease. 

Are you confident with your creativity but struggling with your marketing?

If you are a photographer, videographer, designer, copywriter, or other service based creative freelancer or solopreneur and….


  •  you have tried the ‘spray and pray’ marketing method and feel overwhelmed, frustrated, and disappointed 
  •  you stumble over your words or don’t know what to post, blog about, or write
  •  you want to feel confident when talking about your value and your prices
  •  you need new marketing strategies to navigate this new economy
  •  you’ve taken the free webinars and know you need real training and personalized support 

Then you have come to the right place.


“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”

Martina Voss

Upholstery Couture

Get Clarity On Your Message 

Know what to say to connect with your ideal clients at each stage of the Buyers’ Journey by aligning your marketing message with the value you deliver.

  • Craft a powerful networking introduction
  • Create the copy for your primary offer on your website

Attract Clients & Work You Love

Not all clients give you the same feeling of fulfilment or the same contribution to your bottom line. Maximize your time and energy by focusing on the ones that matter.

  • Identify the kinds of clients you most want to attract (right now)
  • Get clear on the value you provide them


Keep It Simple & Be Consistent

Consistency in your marketing message and timing builds trust and credibility with your market. Simplifying your marketing will make being consistent, easier.

  • Choose your main goals and a step by step plan to achieve them
  • Set your mindset and schedule up for success 


“Finally started streamlining my marketing and positioning myself as a professional versus simply work for hire = better clients and projects.”

Jodi Toews

Graphic Designer

Marketing Confidence For Creatives

Live Online Training starts January 27, 2021

  •  Focus your marketing activities and stop wasting your time
  •  Have a clear message so you can feel confident in your networking
  •  Create consistency in working on your marketing instead of avoiding it

Foundation Skills
Week ONE

Session 01

What is marketing? Finally learn the foundations of marketing for creative freelancers and solopreneurs in a gig economy. 

  • The 4 P’s of Marketing
  • Your Offers & Prices

Session 02

Different stages means different messages and different marketing channels. 

  • The Buyers’ Journey
  • Marketing Messages 

Clients You Love
Week TWO

Session 03

You want to stop wasting your time and start focusing on attracting clients you love and projects that inspire (and pay!) you.  

  • Identify Your Ideal Client

Session 04

The key to attracting clients you love is talking to them about things they care about.  

  • Getting to Know Them
  • Solutions They Want

Your Marketing Message

Session 05

Clarity and confidence in your marketing message will help you be more effective. Your message includes:

  • Your Brand Personality & Tone
  • Why Do Clients Buy From You

Session 06

Learn to craft powerful and compelling marketing messages  to move your prospects through the Buyers’ Journey. 

  • Copywriting for Marketing
  • Your Powerful Introduction

Putting It Together

Session 07

Putting everything together to create a powerful marketing tool for your primary offer.

  • Anatomy of a Compelling Offer Page
  • Write Copy For Your Primary Offer Page

Session 08

Marketing is not just the words we say. The visuals we use, the layout, and the timing of our message matters too.  

  • Design Your Compelling Offer Page



Our core commitment is making sure that you get the support you need to apply and see results in your creative business. 

Weeks 5 & 6 are designed for you to practice mastering your marketing confidence. 

  • Complete Your Compelling Offer
  • Write Welcome Email
  • Practice Your Introduction
  • Extended Q & A Session
  • Private One to One Support

One to One Support
Week SIX

Receive personalized feedback from an experienced expert on your marketing message and plan. 

Your one to one support session helps you get caught up and feeling confident.

  • Complete Your Compelling Offer
  • Private One to One Support 
  • Extended Q & A Session
  • Practice Your Messaging


Plan For Consistency 

Session 09

Putting together the key elements of your marketing plan so that you know where to focus your time and energy for maximum results. 

  • Choose Area of Focus
  • Set Meaningful 90 Day Goals

Session 10

Marketing consistently is one of the keys to successfully attracting work you love.

  • Setting Up for Consistency

One to One Support

At Business of Creativity, we aren’t going to leave you high and dry. We want to make sure that you have all you questions answered. 

  • Private One to One Support
  • Extended Q & A Session

Mastering your message takes practice to become comfortable and testing to make sure it resonates with your primary offer to your ideal clients

  • 6 Months Access to Training Recordings & Materials

Marketing Confidence For Creatives

8 Week Live Online Program

Starts January 27, 2021

  • 2 live online training sessions per week. Training session topics support building your marketing confidence and step by step plan.
    Wednesday & Friday @ 9am to 10:30am (pdt) 10 sessions x 90 minutes.
  • Weekly live online Q&A sessions. Support you to be in action and actually apply the learning to your business.
    Every Monday @ 9am (pdt) for 8 weeks x 30 to 90 minutes
  • Private 1:1 support sessions in week 6 and week 8. Break through stumbling blocks and gain greater clarity on your specific business. These sessions are with our founder and expert, Aura McKay
    Book support sessions to match your schedule. 2 sessions x 60 minutes. Approximate value $397
  • Access to all recorded training sessions, recorded Q&A sessions, and additional tools and resources for 6 Months through your membership login to your student dashboard
  • Membership in our Slack community. Interact on your cohort’s private channel or access the full community in the open discussion channels. Slack is a messaging platform that allows us to maintain confidentiality while leverage the support of the wider Business of Creativity community. 


  • An additional 2 months of free access to Business Accelerator Mastermind community of resources and support with weekly meetings. Value $194
  • part Free registration in Focus, Clarity, Action workshop to learn how to set (and achieve) meaningful goals. Multiple dates. Value $47 
  • Access to Pricing For Creatives Masterclass to get extra clarity on your offers and how your price can help make your marketing easier. Next live session starts November 18th. Instant access to recording of last live session and free enrolment in the next live presentation. Value $197

Scholarships Available


Pricing Adjusted for Covid Compassion
*regular price is $1,497 Cdn

Cash Flow Option


Price Adjusted for Covid Compassion
*2 payments, Cdn dollars

Have a question? Talk to an advisor

Marketing Confidence for Creatives is NOT for you if you…

  • are still trying to figure out and focus your ideas and passions
  • need immediate cash flow instead of long-term, sustainable results
  • expect to get things right the first time instead of through consistent practice and revisions
  • are too busy to work ON your business for 3 to 6 hours a week
  • already have all the tools and systems you need to help your business thrive

We can still help, it’s worth talking with us.


“I turned a really challenging situation into a win/learning experience by taking things less personally so that I’m able to make objective marketing decisions.”

Vanessa Fukuyama

Fortune Hill Photography

At Business of Creativity we do online programs a little differently:

Our programs are:

  •  Always live so we can really connect and serve you while you learn
  •  Recorded so you can go review as much and whenever you want to
  •  Multi-layered with group AND one on one support while you apply the strategies and lessons in your business
  •  Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
  •  Comprehensive with resources, workbooks, and access to the Slack community for additional support and connection

And there are things we Don’t or Won’t do.

  • Pre-recorded, same old same old ‘online courses’ that talk at you without really helping (all of our training is done LIVE and is interactive)
  • Quick fixes or magic formulas (success takes time and effort – if it was easy you would already be doing it)
  • Done for you solutions while you sit back and coast (this is YOUR business, YOUR life, you are the key to creating want you want)
  • One and done training that abandons you before you implement (taking action takes something, usually it takes structure and support)

We’ve helped many creatives just like you, take one small action…
and another and another…to design, build, and grow their businesses with confidence.

No Risk Registration

Your success is more important to us than your credit card.  

We are committed to meeting you where you are in your creative journey.

We won’t let you pay for something that isn’t what you need or suffer through a program that is too basic or too advanced for you to actually use in your business. 

Our no risk registration process helps us both know that you are ready for this level of work. And to better match you with the training, resources, and support you actually need right now.

How It Works


Click the registration buttons to choose the payment option that will work best for you and complete your check out.


Check your email for a Welcome message and a link to book your intake interview. We will get to know you and your goals.


By the end of our call, we will both know if this program is a good fit. If it isn’t, you will get a full refund. Promise.

Scholarships Available


Pricing Adjusted for Covid Compassion
*regular price is $1,497 Cdn

Cash Flow Option


Price Adjusted for Covid Compassion
*2 payments, Cdn dollars

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.

Once you have a framework to focus your time, energy, assets, and passions, you need to do the work to attract the clients you love and create the lifestyle you want.

The Marketing Confidence live online program is led by Aura McKay, our founder, the creator of The D.A.M.N. Plan, and international award winning photographer. Aura has almost 2 decades of experience as a successful creative entrepreneur and as a business and creative skills instructor at various institutes.

While she does have a background and education in financial management and marketing communications, it is her years of personal development and studying of transformational modalities that help make this so much more than sitting in a chair listening to someone talk.

Aura brings mindset to the conversation of business to truly support freelancers and solopreneurs with one of the biggest and most important blocks to success – themselves.