MARKETING MASTERY
FOR YOUR CREATIVE BUSINESS

Boc Logo Icon White Turned

Marketing training, resources, and support to consistently attract clients you love with confidence. 

Are you confident with your creative skills but struggling with your marketing?

If you are a photographer, videographer, designer, writer, or other service based creative freelancer and…

 

  •  you have tried the ‘spray and pray’ marketing method and feel overwhelmed, frustrated, and disappointed 
  •  you stumble over your words or don’t know what to post, blog about, or write
  •  you want to feel confident when talking about your value and your prices
  •  you need new marketing strategies to navigate this new economy
  •  you’ve taken the free webinars and know you need real training and personalized support 
Aura McKay, founder of Business of Creativity With Laptop Circle

Then MARKETING MASTERY is the right program for you. 

Boc Icon Turned

You’ve been working hard. You are getting (some) clients.
And…you know that marketing could be easier and more predictable.

It can be tough to market creative services. You are essentially trying to sell something invisible – a promise to create solutions that don’t currently exist. Selling a promise takes building trust and credibility with your clients BEFORE you try to sell to them.

So, how do you do that?

What can you say in your social media posts to build that trust? How can you write an email that actually get’s opened and read? What can you do to stop wasting your time with ‘tire kickers’ and ‘price shoppers’?

Where do you even start with choosing which of the many platforms, tools, apps, etc you are going to use to try to get your compelling marketing messages out there, in front of the right clients, when they are ready to buy?

It is no wonder you are feeling overwhelmed and exhausted.

Good news! You don’t have to stay stuck, frustrated, and struggling for captions or content in your marketing anymore.

 

The MARKETING MASTERY program gives you the training, resources, and support you need to:

Get Clarity On Your Message 

Stop struggling with what to post on social media, fumbling over networking introductions, and wondering why your website isn’t helping you get work. Start feeling confident in talking about what you do and the value you bring. 

 Attract Clients And Projects You Love

Know your clients, map out how they find and hire you, create a marketing strategy to increase your inquiries, and stop wondering where your next client is going to come from.  Create a compelling offer or proposal page that converts. 

Create a Predictable Pathway to Profit

Learn which marketing tools and activities make the biggest difference in your business. Simplify your focus, set clear outcomes, and create an action plan to consistently attract clients you love and work that inspires you.

 

“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”

Martina Voss

Upholstery Couture

Marketing Mastery Progam

9 Month, Live-Delivered Program with Master Instructor, Aura McKay.
Runs on Wednesdays starting September 29th , 2021

Includes the following live online courses, group coaching, private support, and online community.

Grow Your Creative Business Thumbnail Marketing Training for Creative freelancers

Marketing  Bootcamp

8 weeks
Weekly marketing training sessions and live Q & A’s to build the skills you need to feel confident in your value and know exactly what to say in your marketing to create meaningful connections and compelling sales offers with your ideal clients. 

  • Identify your Brand Voice & Brand Values to use in your marketing message
  • Design your core marketing message to highlight your value
  • Build a powerful and compelling offer and sales page
  • Build a clear plan for a predictable pathway to profit

Value of this course is: $997

Grow Your Creative Business Thumbnail Marketing Mastermind for Creative freelancers

Marketing Accelerator

6.5 Months
 Accelerate your Marketing Bootcamp training into real, measurable results with additional monthly training, group coaching and co-working time to implement your new skills and test your ideas. This is where you get to walk your talk.

  • Deep Dive training sessions into specific marketing tactics each month
  • Test, Review, and Revise your marketing strategy over time – with support
  • Weekly meetings to build consistency through implementation and practice
  • Co-working sessions to help you get stuff done

Value of this course is: $1,997

Private One to One Support and coaching for creative freelancers and solopreneurs

Private Support

3 Sessions
Personalized feedback and support with Aura McKay.
The group training and coaching is great for learning the skills, use your private support sessions to customize and apply them to your creative business.

  • One to one feedback and support for your specific challenges and ideas
  • Help crafting your powerful and compelling offer sales page
  • Validation of your Pathway to Profit and Core Marketing Message
  • Support in managing your mindset, your time, and your energy

Value of Private Support is: $750

Grow Your Creative Business Community of support for creative freelancers and solopreneurs

Community Support

9 Month Membership
The Business of Creativity Slack Community is better than Facebook or other social media platforms because it is completely private AND ideas and resources can be freely shared under our code of conduct agreement.

  • Connection and community to reduce the feeling of isolation 
  • Access to finding accountability buddies and additional support
  • Unlimited communication with your instructor 
  • Inspiration, resources, and feedback available 24/7
  • Leverage the wisdom and experience of your creative community

Value of Community Support is: $853

 All Live Online Courses, Private Support, Community Membership
Total Value:

$4,597

Marketing Mastery Program Saves You $1,409

4 x $797

Cash Flow Option
Four Payments / Cdn $ / 9 Month Program

Save an additional $191

$2,997

Pay in Full
Cdn $/9 Month Program

“Finally started streamlining my marketing and positioning myself as a professional versus simply work for hire. Now I have better clients and projects that I love.”

Jodi Toews

Graphic Designer

The Marketing Mastery Program is NOT for you if you…

  • are still trying to figure out and focus your ideas and passions
  • need immediate cash flow instead of long-term, sustainable results
  • expect to get things right the first time instead of through consistent practice and revisions
  • are too busy to work ON your business for 3 to 6 hours a week
Creative Freelancer struggling with business

We can still help, it’s worth talking with us.

“Even before the course was finished, I’d already learned enough to create a compelling offer for studio headshots. I was fully booked out for the project in under 2 weeks! And I did it while staying aligned with my values.”

Maxine Bulloch

Maxine Bulloch Photography

At Business of Creativity we do online programs a little differently:

We promise that our programs are:

  •  Always live so we can really connect and serve you while you learn
  •  Recorded so you can go review as much and whenever you want to
  •  Multi-layered with group AND one on one support while you apply the strategies and lessons in your business
  •  Specifically designed to help creatives like you focus on what matters most so you can master the business of creativity
  •  Comprehensive with resources, workbooks, and access to the Slack community for additional support and connection

And some things we just won’t do like:

  • Recycle pre-recorded, same-old-same-old ‘online courses’ that talk at you without really helping 
  • Take your money for a program that isn’t the right solution for your business or marketing challenges
  • Promise quick fixes or magic formulas (success takes time and effort – if it was easy, you would already be doing it)
  • Offer training only without the ongoing support to help you implement and see real results in your creative business. 

We’ve helped many creatives just like you, take one small action…
and another, and another…to design, build, grow, and master the business of creativity with confidence and ease.

No Risk Registration

Your success is more important to us than your credit card.  

We recognize that registering for this program is a big commitment to focus your time and energy on this program for the next 3 months. 

And we are committed to giving you the training, resources, and support you need at each stage of your journey to Creative Business Mastery. 

We won’t let you pay for something that isn’t what you need. Or make you suffer through a program that is too basic or too advanced for you to actually use in your business. 

Our No Risk Registration* process helps us both know that this program is a match for you and your creative business goals.

Once you submit your payment, you will receive an email with an invitation to speak to an advisor, share your business challenges and goals, and confirm that you are in the right program. Or if it is not the right solution for you, you will get a 100% full refund. 

CHOOSE PAYMENT OPTION

Click the registration buttons to choose the payment option that will work best for you and complete your check out.

BOOK INTAKE INTERVIEW

Check your email for a Welcome message and a link to book your intake interview. We will get to know you and your goals.

CONFIRM OR REFUND

By the end of our call, we will both know if this program is a good fit. If it isn’t, you will get a full refund. Promise.

Marketing Mastery Program Saves You $1,409

4 x $797

Cash Flow Option
Four payments / Cdn $ / 9 Month Program

Save an additional $191

$2,997

Pay in Full
Cdn $/9 Month Program

“I turned a really challenging situation into a win/learning experience by taking things less personally so that I’m able to make objective marketing decisions.”

Vanessa Fukuyama

Fortune Hill Photography

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action…and another, and another – to design, build, grow, and master the business of creativity with confidence and ease.

Each stage of business mastery requires different skills and areas of focus. Our programs are specifically designed to give you the knowledge you need and the support you want, so you can make real, lasting changes to your business.

We are committed to meeting you where you are at in your creative business journey and will never ‘over sell’. We even have a no-risk registration policy for any program over 8 weeks and our advisor is available to help you figure out the training that will best help you overcome your challenges and meet your business goals.  

We get it. We’ve been there. We know what it is like to be great at a creative skill but not so great at running your business. We understand that there is a LOT riding on your success. We are here to help you bridge that gap. 

You are already great at what you do. It’s time to be great at business too.