STOP
second guessing your Freelancing rates!

Is it time to raise your rates?

How do you even know if you are charging enough?
What if you are leaving money on the table?
Is it possible to earn more without raising your prices?
Does it ever make sense to work for free?
What the heck is 'value based pricing' anyway?
Pricing Confidence is for you if...
* you are a working creative services freelancer
* you are adjusting your pricing in response to the economy
* you are tired of feeling uncertain, embarrassed, or confused about your pricing
* you are ready to really look at your numbers...for real
* you want to finally understand 'value' and how to charge for it
This Pricing Training may not be the right fit for you if...
* you are still trying to figure our what you sell
* you are selling mostly products or art pieces
* you just want someone to tell you what to do instead of actually learning
* you learn better when you are in community

The moment you make a mistake in pricing,
you’re eating into your reputation or your profits.
Katharine Paine
Magic Unicorn Pricing Spreadsheet
Many creative entrepreneurs avoid all things numbers. Our signature magical unicorn worksheet simplifies things and does the math for you so you can finally feel confident in your minimum price for profit.
In Depth Pricing Training Recordings
Training specifically designed for the creative mind. These recordings include the live and q & a's from the last live bootcamp so you still get to learn from others. Oh, and you can watch, listen, and learn anytime you want.
One to One Support Session
Information and knowledge is great. And...nothing changes if you don't actually apply what you've learned to your own business. Buying the recorded training includes a live, private support session to make sure you get the pricing confidence you are after.
How it works...
Pricing Training Videos
Each pricing training video includes specific training on each topic with practice exercises. Learn from the questions and additional training during the q&a recordings. Each session builds on the previous days actions. This training is offered LIVE twice a year. Waitlist available for next live in March, 2025
The Price For Profit Calculator
This is a colour coded spreadsheet that does all the math for you! Truly a magical unicorn of a planning tool to guide you to clear minimum prices for profitability and meaningful sales targets for each of your services. You get instant access and in-depth training.
Private One to One Support
We care about results. Results come from taking action. We know that pricing isn't one size fits all and are committed to supporting you to apply actually apply this training to your creative freelance business. Value $200

Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.
Raymond Corey
Topics Covered
- 1Session 1: Paying Yourself First
In addition to learning how pricing is calculated, you will figure out your personal desired income and learn how to actually pay yourself first! - 2Session 2: Pricing Demystified
Different ways of approaching your pricing (aka Pricing Models), revenue collection, and sales to help you close more clients. - 3Session 3: Know Your Value
Everyone talks about 'value based pricing' and charge for your value, today is the day you learn how to do it! - 4Session 4: Your Minimum Price For Profitability
The magical spreadsheet will calculate your minimum price for profitability for each of your service categories and help you set meaningful sales targets.
Hi. I'm Aura McKay.
As the Founder of Business of Creativity, I am passionate about supporting creative freelancers and solopreneurs to have a life and make a living doing work you love.
I bring almost 20 years of experience as an international award winning photographer, expertise in financial management and marketing communications, and years of experience coaching other creatives.
My style of training is full of enthusiasm and energy. I like celebrations, high fives, and spirit fingers (on zoom). I believe in taking a series of small steps to get to a goal. And I believe that creatives can design, build, and grow profitable businesses in any economy.

What others are saying about Pricing Confidence Bootcamp...
Jodi Toews
Jodi Toews Design
It finally makes sense.
I've been wanting to set up passive income in my business for years. After using the D.A.M.N. Plan Money worksheet, I was finally able to start planning for this!
Cyril Wong
Net Butlers Inc.
Simple and straightforward.
I like structure, organization, and accuracy. It was simple, straightforward, flexible and gave me the tools I needed to set clear, meaningful goals for my business.
Janice Power
Janice Power Photography
Love seeing the profit numbers.
I was never really sure if my prices made sense. Now, I can clearly see how much each service contributes to my overall profit and choose where to focus my marketing.
Or....
Join the wait list for the next Pricing Confidence Bootcamp LIVE
September 22d to 26th, 2025
noon - 1pm (pdt)