by Business of Creativity | Sep 16, 2024 | Podcast
In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating... by Business of Creativity | Sep 8, 2024 | Podcast
Reacting vs. Responding: Mastering Emotional Control in Creative Business Aura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. Addressing freelance creatives, she explores how...