Strategy Call For Creatives

Get clear on the best next steps 
for your creative freelance business.

You know that things need to change…
but you’re not sure exactly how to change them.

Making big picture decisions when you are working ‘in the trenches’ or in the middle of a changing global economy is really hard to do on your own. 

  • What is the next thing you need to do?
  • Where should you focus your marketing efforts?
  • Should you raise your prices? Lower them?
  • How and where can you find more clients?
  • Do you need to hire someone?
  • How can you spend more time doing stuff you love?

It’s a lot. We get it. And we can help.

“After being in business for more than 25 years, I was starting to feel burnt out. Your enthusiasm and totally new-to-me ideas got me inspired for the first time in a long time. AND I feel like I know what to do next.”

Martina Voss

If you’re a photographer, designer, or other service based creative running your own business and you:

  •  Have been to the school of hard knocks and want a different way to learn about business and marketing
  •  Are tired of prerecorded free webinars (aka sales pitches) and want a real person to give you some perspective on your creative business
  •  Are genuinely stuck, challenged or frustrated with your business, marketing, or mindset and are looking for a breakthrough

Then you have come to the right place.

“The only concern I had with booking a call was potentially fielding a sales pitch.  It did not come true and instead I had the opportunity to talk with Aura without any pressure.

The biggest take-away from the call with Aura was being asked some tough questions that I couldn’t answer and learning more about what I didn’t know.  That may sound like a bad thing but it actually put me at ease because I know figuring out what my gaps in knowledge are can really help me focus on what I need to learn moving forward.”

Jodi Toews, Designer


Aura McKay, Founder

I am the founder of Business of Creativity, the creator of The D.A.M.N. Plan, and an international award winning photographer. I have a background in Financial Management and Marketing Communications, along with 20 years of experience as successful creative entrepreneur. I feel uniquely positioned to bring you qualified insight on how to run a successful creative business.

My work with various creative institutes, the hundreds of students and dozens of creative entrepreneurs I have coached, and a life long pursuit of learning and development have refined my expertise on bridging the gap between creative talent and a prosperous business.

I have both the knowledge and the experience to recognize what it takes for a creative business to succeed and I am committed to providing value to you during our call.


How A Strategy Call Works

Get Clarity

A lot of what holds you back from getting the results you want is not being clear on what it is those results look like in the first place. 

Clarity on what you want as an outcome is the first step in creating a strategy for getting it. 

During your Strategy Call with Aura McKay, you will explore your desired future to create clear goals.  

Design A Strategy

Once you have clarity on where you want your business to go and what you want it to look like, the next step in your Strategy Call is to design your path to achievement.

There are so many options in how you can set up your business model, pricing model, marketing plan, and sales model.

Working with Aura’s guidance, you start making powerful choices for what is going to work best for your creative business.

Set Up For Success

A strategy is like a map of where you are going, you still need to figure out how you are going to get there and what kind of obsticles you might face. 

On your Strategy Call you will identify what assets you already have to support your success and what might be missing. 

You’ll leave with specific next steps to take to start earning more, stressing less, and growing your freelance business with confidence.

Book Your Strategy Call

Book a time, complete the form, and submit payment.

Follow the instruction below to pick a time for your Strategy Call that works for you. Sooner is better. Don’t wait, you are ready for a business breakthrough right now. If you have a special code click the blue Redeem Coupon button to apply it.

Participate in your Strategy Call Session.

Calls take place online  through zoom. There is always tons of value. In fact, it can be a bit overwhelming sometimes which is why you get a recording and an AI summary (both are optional). Be prepared to receive!

Leave with a clear strategy on where to focus next.

Get clear on next steps and the resources, skills, network, and structure of support you need to achieve your goals.

Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.

Once you have a framework to focus your time, energy, assets, and passions, you need to do the work to attract the clients you love and create the lifestyle you want.

The Business Mastery program is led by Aura McKay, our founder, the creator of The D.A.M.N. Plan, and international award winning photographer. Aura has over 2 decades of experience as a successful creative entrepreneur and as a business coach for hundreds of creatives. 

While she does have a background and education in financial management and marketing communications, it is her years of personal development and studying of transformational modalities that help make this so much more than sitting in a chair listening to someone talk.

Aura brings mindset to the conversation of business to truly support freelancers and solopreneurs with one of the biggest and most important blocks to success – themselves.