Strategy Call For Creatives
Get clear on the best next steps
for your creative business.

You know that things need to change…
but you’re not sure exactly how to change them.
Making big picture decisions when you are working ‘in the trenches’ or in the middle of a changing global economy is really hard to do on your own.
- What is the next thing you need to do?
- Where should you focus your marketing efforts?
- Should you raise your prices? Lower them?
- How and where can you find more clients?
- Do you need to hire someone?
- How can you spend more time doing stuff you love?
It’s a lot. We get it. And we can help.
“After being in business for more than 25 years, I was starting to feel burnt out. Your enthusiasm and totally new-to-me ideas got me inspired for the first time in a long time. AND I feel like I know what to do next.”
If you are a photographer, videographer, designer, or other service based creative running your own business and you:

- Have been to the school of hard knocks and want a different way to learn about business and marketing
- Are tired of prerecorded free webinars (aka sales pitches) and want a real person to give you some perspective on your creative business
- Are genuinely stuck, challenged or frustrated with your business, marketing, or mindset and are looking for a breakthrough
Then you have come to the right place.
“The only concern I had with booking a call was potentially fielding a sales pitch. It did not come true and instead I had the opportunity to talk with Aura without any pressure.
The biggest take-away from the call with Aura was being asked some tough questions that I couldn’t answer and learning more about what I didn’t know. That may sound like a bad thing but it actually put me at ease because I know figuring out what my gaps in knowledge are can really help me focus on what I need to learn moving forward.”
Aura McKay, Founder
I am the founder of Business of Creativity, the creator of The D.A.M.N. Plan, and an international award winning photographer. I have a background in Financial Management and Marketing Communications, along with 20 years of experience as successful creative entrepreneur. I feel uniquely positioned to bring you qualified insight on how to run a successful creative business.
My work with various creative institutes, the hundreds of students and dozens of creative entrepreneurs I have coached, and a life long pursuit of learning and development have refined my expertise on bridging the gap between creative talent and a prosperous business.
I have both the knowledge and the experience to recognize what it takes for a creative business to succeed and I am committed to providing value to you during our call.
How It Works…
Book a time and complete the information form.
Follow the instruction below to pick a time for your Strategy Call that works for you. Sooner is better. Don’t wait, you are ready now.
Participate in your free Strategy Call Session.
Calls take place online with a video (or audio only) recording to refer to later. There is no charge. There is tons of value.
Get clarity, focus, and specific action steps.
Get clear on next steps and the resources, skills, network, and structure of support you need to achieve your goals.
STEP ONE: Set your Time Zone
STEP TWO: Pick a date and a time -> Continue
STEP THREE: Complete the short application form
Why Business of Creativity?

We’ve helped many creatives, just like you, take one small action and another and another to design, build, and grow their businesses with confidence.
Once you have a framework to focus your time, energy, assets, and passions, you need to do the work to attract the clients you love and create the lifestyle you want.
The Money, Marketing, & Mindset program is led by Aura McKay, our founder, the creator of The D.A.M.N. Plan, and international award winning photographer. Aura has over 2 decades of experience as a successful creative entrepreneur and as a business coach for hundreds of creatives.
While she does have a background and education in financial management and marketing communications, it is her years of personal development and studying of transformational modalities that help make this so much more than sitting in a chair listening to someone talk.
Aura brings mindset to the conversation of business to truly support freelancers and solopreneurs with one of the biggest and most important blocks to success – themselves.