Freelancer Business Mastery For Creatives

Earn More. Do less. Feel Confident.

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Freelancer Business Mastery is…

a comprehensive business training program for creative freelancers.  

You are already great at what you do, now you are ready to:


  •  stop feeling so stressed out and overwhelmed all the time and more in control of your time and energy
  •  work on more fulfilling projects with clients you love
  •  feel confident in your marketing and talking about your value
  •  feel less like an imposter and more like a professional
  •  know that your prices are profitable, reasonable, and sustainable
  •  earn more money, stress less, and grow your business with confidence
Aura McKay, founder of Business of Creativity With Laptop Circle

The Freelancer Business Mastery Program has the training, resources, and support you’ve been looking for!

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You’ve been working hard. You are getting (some) freelance clients.
And…you still don’t feel confident when it comes to running your freelance business. 

It can be tough to be a freelancer in the creative services industries.

You are essentially trying to sell something invisible – a promise to create deliverables that don’t currently exist.  And you’ve never really been trained on how to do that.

  • How do you figure out who your target market or ideal client is?
  • How do you manage your time better so you don’t feel so stressed and burnt out?
  • What do you say in your marketing?
  • How can you make more money?
  • Are you charging enough? Too much?

Where do you even start with choosing which of the many platforms, tools, apps, etc you are going to use to try to get your compelling marketing messages out there, in front of the right clients, when they are ready to buy?

It is no wonder you are feeling overwhelmed and exhausted.

Good news! You don’t have to stay stuck trying to figure it all out on your own.

Freelance Business Mastery trains you how to: 


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Price For Profit &
Easier Sales

Use the magical Price for Profit Calculator spreadsheet to know for sure you are charging enough to live your desired lifestyle. Learn pricing, sales, and revenue models to help make selling easier. Design your services offers with confidence.

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 Build A Strong Foundation

Know your boundaries, learn how to create separation between life and work. Get tools for managing your time to feel less stress and overwhelm.  Get clarity on your business and start practicing your success mindset skills.

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Market & Understand Your Value

Know your ideal clients, map out how they find and hire you, create a marketing strategy to increase your inquiries, and stop wondering where your next client is going to come from.  Create a compelling value based marketing messages.

“This is first time I have ever had a marketing plan and ideas to implement – and actually turned them into new habits that created different results!”

Martina Voss

Upholstery Couture

Freelancer Business Mastery Program

Hybrid Program with Master Instructor, Aura McKay.
Includes in depth training modules, group coaching, private support, and online community to help you master your freelance creative business.

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In Depth Training

8 Modules
Recorded lessons on 8 key areas of business including mindset, pricing, sales, and marketing.

Each lesson comes with specific exercises, worksheets, and assignments for you to get feedback on while you practice your mastery.

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Group Integration

Weekly Group Sessions
You don’t have to rely on recordings and worksheets alone, accelerate your learning, implementation, and results with  group coaching and co-working time.

This is where you get to apply your new skills, test your ideas, walk your talk, and be inspired

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Private Support

2 Sessions Every Month
Personalized feedback and support with Aura McKay.
The group training and coaching is great for learning the skills and being inspired.

Your private support sessions help you customize the training to your own, unique creative business.

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Community Support

4 Month Membership
The Business Accelerator Mastermind is a unique community of creative freelancers coming together in the spirit of collaboration and support.

It is completely private AND ideas and resources are freely shared under our code of conduct agreement.

“Finally started streamlining my marketing and positioning myself as a professional versus simply work for hire. Now I have better clients and projects that I love.”

Jodi Toews

Graphic Designer

The Freelancer Business Mastery Program is NOT for you if you…

  • are at the very beginning of your freelancer journey and haven’t had many clients yet
  • need immediate cash flow instead of long-term, sustainable results
  • expect to get things right the first time instead of through consistent practice and revisions
  • are too busy to work ON your business for 8 to 10 hours a week
Creative Freelancer struggling with business

We can still help, it’s worth talking with us.

“Even before the course was finished, I’d already learned enough to create a compelling offer for studio headshots. I was fully booked out for the project in under 2 weeks! And I did it while staying aligned with my values.”

Maxine Bulloch

Maxine Bulloch Photography

Aura McKay, Founder and Lead Instructor of Business of Creativity

Hi! I’m Aura McKay.

I am a marketing instructor and business coach with more than 20 years of my own experience as an award winning photographer. It breaks my heart how little real training there is around business, marketing, and mindset for freelance creatives

I also see how much of the training that is available seems to be missing the part that personalizes the training, supports people to apply it to their own business, and deals with the loneliness and imposter syndrome.

In my experience of training and coaching hundreds of freelance creatives, choosing a program and coach to work with is not something that should be done on impulse.

Learning  works best when there is alignment.

My commitment is to only work with clients who are a match. Where we are aligned in our communication styles and values. And when what you need is exactly what I can provide.

So fill out your Application and book your interview today, let’s talk about your freelance creative business and your goals. 


“I turned a really challenging situation into a win/learning experience by taking things less personally so that I’m able to make objective marketing decisions.”

Vanessa Fukuyama

Fortune Hill Photography